Book review: Switch, a great book about change.

Change is hard. Why? Because people resist change. Well this book is the answer. It provides a simple framework for achieving change, a recipe for change if you will.

There are basically three main parts the book focuses on: the rational mind, the emotional side, and the environment around us. For each part, three key criteria are defined that need to be dealt with to achieve change successfully.

Luckily, it's not all theory or psycho babble. The book is filled with great motivational examples of real life change, each illustrating one or more key criteria at work. This makes teh book a joy to read.

All in all, it's a must read for anybody interested in change, for example anybody in a leadership or management role within an organization.